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Today’s job market is more crowded and competitive than ever, so standing out matters. A well-crafted LinkedIn profile gives you a real edge.
If you’re searching for part-time work, full-time work or exploring career options, LinkedIn can act as your online CV, helping you showcase your professional profile.
You might think it’s too soon to set up a LinkedIn profile, but starting now can actually give you a real advantage. By creating your profile early, you can begin connecting with people in the industries you’re interested in, follow companies you’d like to work for and start building your professional presence.
Many students and early-career professionals have found work placements, internships and even their first jobs through LinkedIn – sometimes opportunities they didn’t even know existed until they saw them on their feed.
If you don’t have anything suitable, ask someone to take your picture against a plain background. Avoid group photos or selfies.
Your bio will be your first impression. Include who you are, what you study, what you’re on LinkedIn for and where you want to go with your career.
Follow businesses you’re interested in and people who align with your career focus. This will help tailor your feed to your interests and help you grow your industry knowledge.
Keep your education, experience and skills up-to-date. Add your school, college and any other memberships. Adding your latest experience and achievements helps employers see the progress you’re making and what you’re actively working on.
Show you’re an active LinkedIn user by posting what you’ve been up to, events you’ve attended and sharing your thoughts and insights on current industry affairs. Why not include a relevant picture? (even better if you’re in it – people like to see faces). Remember, this channel is aimed at professionals, so make sure that your interactions and engagements appeal to this audience.
Connect with your tutors, peers and industry professionals. The more connections you build over time, the more relevant and useful your feed becomes – and the more people see your content.
Like, comment on and share posts that you’re interested in. This helps people see that you’re engaged and can spark interaction and conversation with people in your field.
Keep your posts career-focused and appropriate. Make sure your content reflects the image you want to present of yourself.
Whether you attended an event or listened to a podcast and heard something worth sharing, give your opinion. Why does it matter to you? It helps people understand your perspective.
LinkedIn is not the platform for posts that are too personal or irrelevant. Keep it career-focused and think of it as your professional voice.
